Map showing Canadian smokers


PRIZM5 Spectra

PRIZM5 Spectra was developed for the consumer packaged goods industry to highlight five key lifestages and eight urbanity/diversity groups. Like PRIZM5, this segmentation system classifies Canada’s neighbourhoods into 68 unique lifestyle types. Built with geographic, demographic and psychographic data, PRIZM5 Spectra incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your shoppers, customers and markets. The system’s five lifestages are Younger Singles and Couples, Startup Families, Established Families, Older Couples and Singles, and Mature Couples and Singles.

Want to know more about Segmentation data?

We're here to help.

Canadian Demographics Data Map showing Maintainers aged 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources. 

Canadian Behavioural Data Map showing location of Quick Service Restaurants


Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Environics Analytics latest news

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics blog

News ›

Catch up on the latest news from Environics Analytics

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.