We are Industry Focused

Since 2003, thousands of organizations in all sectors have benefitted from our quality data, powerful analytics software and extensive consulting services. Our easy-to-use systems allow you to quickly leverage data and analytics and make informed decisions that are critical to your success.

 

Family buying car at dealership

Automotive

Gain insight into the purchasing decisions and behaviour of your customer—from the importance of brand image to the role of sport utility. Identify neighbourhoods that have environmentally-conscious consumers or an affinity for luxury automobiles and help inform your marketing campaigns and dealership inventory levels.

Our new AutoRank™ service helps you score your best target areas.



Banking

Meet the emerging needs of your customers. Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.

Banks use data analytics to engage with customers


Couple buying groceries together

Consumer Packaged Goods

Create highly targeted messaging that resonates with your consumers by understanding what motivates their purchasing decisions. Develop a profile of those most likely to purchase environmentally-friendly products or those who identify with strongly held social values. Optimize inventory distribution decisions and reveal cross-promotional opportunities.



Credit Unions

Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition. Model your members’ value to prioritize resources and customize services.

Credit union financial advisor engaging with member


Students and virtual reality goggles

Education

Improve your prospecting and recruitment efforts by understanding what types of students apply to your school and determine which ones are most likely to accept your admission offer. Identify where you should focus your marketing and outreach programs to have the greatest impact.



Energy and Resources

Inform new energy conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more amenable to energy reduction programs.

Mother and child doing laundry


Crowds enjoy the afternoon in  park

Government

Use data to make decisions that help improve the quality of life for the communities you serve. Help determine essential services levels based on demographics and neighbourhood trends. Create more effective targeted media and communication strategies.


Healthcare

Better understand and target Canadians based on health-related topics, including ailments, health care utilization, self-esteem, body mass index and fitness level.  Identify high-priority locations for flu shot clinics, monitor trade areas for purchase trends of prescription and over-the-counter drugs or craft more effective marketing messaging.  
Healthcare worker using MRI machine


Insurance companies protect valuable assets using data analytics

Insurance

Gain insights into the fiscal health and credit risk of your customer base. Profile your best prospects to enhance the online application process, develop rich personas to develop next best products and improve retention. Broaden your analytical capabilities by augmenting your internal data with market data.



Media and Entertainment

Target consumers using reliable, credible and scalable data. Uncover market opportunities and create media strategies based on consumer behaviour and media consumption. Locate areas with high-value customers and provide guidance for a targeted delivery of digital advertising. 

Fans celebrating at sporting event


Children volunteers planting trees

Not-for-Profit

Understand your donor base.  Locate high net worth households and identify a new donor’s potential levels of giving. Find donors who are more likely to have the highest response rates to your direct marketing campaigns, determine where your fundraising efforts should concentrate or decide which volunteer programs will help engage your members best. 


Real Estate

With expertise in both commercial and residential real estate industries, gain insight into neighbourhood trends, discover the best site locations and identify market opportunities.  Rank and compare locations based on demographics, lifestyles, spending patterns, acculturation, language use or rates of crime.

Architects reviewing blueprints


Barrista serving coffee to customer

Restaurant

Better understand your clientele, identify site locations for expansion, improve product mix and inventory planning.  Develop new menu items based on household food preferences, build staffing schedules around daytime demand for each location, and drive customers to your locations through more effective marketing campaigns.



Retail

Use trade area analysis to find best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity. Create loyalty programs based on user behaviour, e-commerce strategies based on spending habits, or improve direct mail response rates.
Two women shopping in upscale store


Millennials looking at smartphones

Telecommunications 

Discover new market opportunities, monitor trends and optimize return on investment spend. Distinguish between “price-sensitive” and “technology minded” customers, analyze trade areas to determine households purchasing behaviour, develop product-specific promotions and create targeted advertising campaigns.


Travel and Leisure 

Identify, understand and connect with your best customers and create targeted marketing messaging to increase visitorship and tourism dollars.
Family enjoying beautiful lakeview

Want to know more?

Get in touch. We're ready to help.

 

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