From the simplest reports and mapping to complex geospatial techniques and spatial interaction modelling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network,
assess competitive threats, estimate market cannibalization, identify first mover opportunities or discover the perfect location for your new restaurant, bank branch or retail location using data and analytics.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.
Identify the untapped potential within a market for expansion. Analyse your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.
Use predictive modelling and profiling to analyse who your best customers are and determine the optimal mix of products and services for a specific location or area. Gain insight into neighbourhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our databases developed to support the real estate sector.
Perform demographic trend analysis to create a long term location plan. Create demographic segments based on best customers, then optimize your merchandising mix and find new locations based on your ideal target audience.
Get up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. As the industry’s most current traffic measurement product, make better decisions about your sites and territories.
Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. Mobility data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.
The Enhanced Postal Code Conversion File correlates postal codes to Census dissemination areas, allowing marketers to append consumer locations, demographics and PRIZM5 segments for mapping and analysis.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
With over 25 years of experience in geodemography and market research, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth.
Director, Business Development
As a Director of Business Development at Environics Analytics, Emily Anderson helps real estate and retail clients better understand their markets, trade areas and customers, tailoring projects, data and software engagements to meet the needs of each client.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How Shopping Centres Can Use Data to Find the Right Marketing Strategies
The Four Biggest Takeaways From Shoptalk 2018
Changing the Way Organizations Look at Mobility Data.
Making The Move To Mobility Analytics
WealthScapes, the 2018 financial state of the nation
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Toronto ON M4W 3H1
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Wilmington, DE 19801