Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better
outcomes for public programs and initiatives.
Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighbourhood trends, attract new business and spur
retail development in your economic centers using location intelligence, grow tourism and determine the optimal mix of products and essential services for a specific location or area.
Combine your data with our reliable, privacy compliant data to broaden your analytical capabilities. Meeting the highest quality standards, our data integrates with leading GIS software to help you perform forecasting, identify patterns and analyse trends. Using our demographic and financial databases, you can estimate variables such as daytime demand, understand your constituents’ net worth or find the highest concentration of young families in any geographic area.
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.
Using DemoStats, perform demographic trend analysis to create a long term location plan or create segments based on shared characteristics. With DaytimePop, estimate at home versus at work populations and daytime demand within any geographic area.
By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM5 incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your citizens and communities.
Using WealthScapes, determine net worth, including average real estate values and discretionary income, of individuals in your communities. HouseholdSpend data enables you to understand household expenditures for items such as rent, groceries, drugs and childcare in a given area.
Measure key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions, volunteer activity, union membership, religious group affiliation and cultural group associations.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
With over twenty years of experience in marketing analytics and a master’s degree in urban planning, Rupen specializes in helping government agencies and organizations understand population trends, segmentation and performance benchmarking.
Business Development Manager
With over 15 years of experience as a marketer, market research professional and academic, Nader helps local, provincial and federal departments and agencies better understand, serve and communicate with their constituents.
Director of Consulting Services
Hugh manages key customer relationships, guiding government agencies along their analytical journey and identifying opportunities to apply Environics Analytics’ suite of databases to aid in their decision-making.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How Toronto Personalized Its Communication Strategy
Are Consumers in Quebec Really that Different?
Changing the Way Organizations Look at Mobility Data
Making The Move To Mobility Analytics
WealthScapes, the 2018 financial state of the nation
Big Data & Analytics in the Public Sector Conference, Oct 23-24
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33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801