Power your public programs with data analytics.

Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better outcomes for public programs and initiatives.

Caregiver and elderly man in community garden

Gain a deep understanding of your citizens

Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.

Vibrant downtown Banff retail area

Develop communities and evaluate catchment areas

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighbourhood trends, attract new business and spur retail development in your economic centers using location intelligence, grow tourism and determine the optimal mix of products and essential services for a specific location or area.

Young children reading a book in a public library

Enhance your data and improve decision making

Combine your data with our reliable, privacy compliant data to broaden your analytical capabilities. Meeting the highest quality standards, our data integrates with leading GIS software to help you perform forecasting, identify patterns and analyse trends. Using our demographic and financial databases, you can estimate variables such as daytime demand, understand your constituents’ net worth or find the highest concentration of young families in any geographic area.

  • Logo for the London Ontario Fire Fighter Assoication

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | City of London, Fire Department
  • Logo for the Royal Canadian Mint

    “The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”

    Senior Manager of Customer Strategy and Insight | Royal Canadian Mint



We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.

Canadian Demographics map showing Maintainers 25 to 34


Using DemoStats, perform demographic trend analysis to create a long term location plan or create segments based on shared characteristics. With DaytimePop, estimate at home versus at work populations and daytime demand within any geographic area.

See database

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your citizens and communities.

See database

CAN map of financial data showing net worth


Using WealthScapes, determine net worth, including average real estate values and discretionary income, of individuals in your communities. HouseholdSpend data enables you to understand household expenditures for items such as rent, groceries, drugs and childcare in a given area.

See database

CAN Behavioural Data showing Quick Service Restaurants

Behavioural - CommunityLife

Measure key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions, volunteer activity, union membership, religious group affiliation and cultural group associations.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.



Frequently Asked Questions

How can data and analytics help me spur economic development in my area? keyboard_arrow_down

One of today’s competitive advantages is the ability to move quickly. Data analytics can provide you with up to date information on where to expand, establish or relocate stores by visualizing the commercial and/or residential real estate markets. By augmenting your data with third-party sources such as demographic, segmentation, location or geographic databases, you can build a real estate strategy, based on consumer and market trends, to attract retailers. Contact us to discuss your data and analytics needs

How can data analytics be used to help improve the impact of public programs? keyboard_arrow_down

By combining your citizen data with privacy-compliant, authoritative databases, you can gain deeper insights into who lives in your catchments, what is important to them and how they consume services. These personas can be used to segment your constituent base and through location intelligence you can determine the optimal mix of essentials services for a specific location or within a particular region. See our databases

How is mobility analytics used by government agencies and is the data privacy compliant? keyboard_arrow_down

Mobility analytics can enhance what you know about who visits public amenities such as festivals, public squares, libraries and recreational centers. It can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobility Analytics

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5

Which software and platform partners do you work with? keyboard_arrow_down

We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms such as Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies, and esri Business Analyst® for trade area analysis, site selection, customer prospecting and target marketing. Contact us to learn more.

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our public sector practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our analytics services.



Meet our Public Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Rupen Seoni

Rupen Seoni

Senior Vice President and Practice Leader

With over twenty years of experience in marketing analytics and a master’s degree in urban planning, Rupen specializes in helping government agencies and organizations understand population trends, segmentation and performance benchmarking.

Nader Shureih of Environics Analytics

Nader Shureih

Business Development Manager

With over 15 years of experience as a marketer, market research professional and academic, Nader helps local, provincial and federal departments and agencies better understand, serve and communicate with their constituents.

Hugh Hibbert of Environics Analytics

Hugh Hibbert

Director of Consulting Services

Hugh manages key customer relationships, guiding government agencies along their analytical journey and identifying opportunities to apply Environics Analytics’ suite of databases to aid in their decision-making.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



3000 +


10 Offices

Across  North America

Over 40

Industry Partnerships


Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security




Public Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Avatars of citizens of Toronto

Blog Post

How Toronto Personalized Its Communication Strategy

Read article

Quebec consumer segments

Blog Post

Are Consumers in Quebec Really that Different?

Read article

Environics releases mobility analytics services


Changing the Way Organizations Look at Mobility Data

Read release

Mobility analytics screenshot


Making The Move To Mobility Analytics

View webinar

Map of household net worth in Calgary


WealthScapes, the 2018 financial state of the nation

View webinar

Environics analytics event team


Big Data & Analytics in the Public Sector Conference, Oct 23-24

See events