Map showing Canadian smokers

Data

Financial

Understand Canadians’ investment behaviour and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve your product mix and inventory levels and monitor key trade areas based on spending and investment behaviour.

Choose from nine databases, including WealthScapes, Canada’s most comprehensive financial database.

  • HouseholdSpend provides current estimates of annual expenditures for 480 variables spanning 18 categories of goods and services used by Canadian households.
  • FoodSpend estimates annual expenditures for 284 variables of food-related purchases using data from DemoStats, PRIZM5 and food expenditures from the Survey of Household Spending.
  • WealthScapes offers the most comprehensive database available for information on the assets, liabilities and income of Canadians and is designed for financial planning, marketing and targeting applications.
  • WealthScapes Daytime examines 75 variables to understand demand for financial products and the consumer spending power in an area during business hours.
  • WealthScapes Fundraiser assesses the charitable giving capacity of prospective donors by examining approximately 50 income, wealth and expenditure variables.
  • AgebyIncome features an age-by-income cross-tabulation of household maintainers detailing 6 age classes and 10 income classes for approximately 56,000 dissemination areas (DAs), as well as every postal code in Canada.
  • LiquidAssets measures the distribution of households by liquid asset holdings and further classifies the distribution by maintainer age or household income.
  • MoneyMatters Powered by Canadian Financial Monitor is measured at the postal code (FSALDU) level and examines 1,852 variables for key information on personal banking, investments, credit and insurance.
  • Neighbourhood View™ offers privacy-compliant aggregated credit data from Equifax® Canada and serves as a powerful financial analysis tool for understanding the credit characteristics of consumers and markets.

Want to know more about our Financial databases?

We're here to help.

Canadian Segmentation Data Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level. . 

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

Environics Analytics blog

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics latest news

News ›

Catch up on the latest news from Environics Analytics.

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.