FoodSpend

FoodSpend offers valuable insights on what Canadian households are buying from grocery stores and restaurants. This database provides current estimates of annual expenditures for approximately 300 variables of food-related purchases and is produced using data from DemoStats, PRIZM and food expenditures from Statistics Canada’s Survey of Household Spending. It is also aligned to control totals from the Canadian System of National Accounts and Statistics Canada. Users can analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

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Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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