Map showing Canadian smokers



PRIZM QC captures the unique qualities of the lifestyles in Quebec. An extension of our PRIZM segmentation system, PRIZM QC is designed to help companies gain a better understanding of the Quebec marketplace. Its 58 segments have been optimized for Quebec and have been individually named and imaged. The social groups have also been customized to Quebec and differ from the national system due to the distinct nature of Quebec’s society. The francophone PRIZM QC segments roll up to the 16 francophone PRIZM segments so that users with national customer files, as well as large numbers of customers in Quebec, can get the best of both worlds.

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Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

CAN Behavioural Data showing Quick Service Restaurants


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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