Map showing Canadian smokers


ResponseCanada™ Consumer

ResponseCanada™ Consumer (RCC) is a telephone directory-sourced database of more than 15 million records of consumer addresses for mail- and phone-based consumer marketing campaigns. Created monthly by Cleanlist, Canada’s largest volume provider of contact data, it indicates where prospective customers are now and includes their addresses and, when available, names and home phone numbers. RCC can be fully linked to a range of attributes, including demographics, cultural diversity, geography, leisure activities, media preferences and PRIZM5 segments. More than 8 million records have a name and a telephone number; 82 percent of the records are mailable.

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Canadian Segmentation Data Map showing PRIZM5 Spectra data


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

Canadian Behavioural Data Map showing location of Quick Service Restaurants


Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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