Map showing Canadian smokers

Data

ClickSpend™

Compare online and offline shopping habits with ClickSpend™

There is no question Canadians are shopping more online, but what they are willing to buy through their phone, laptop or computer can vary considerably by product category and consumer segment. How do you measure which products sell better online versus offline?

ClickSpend™ Powered by J.C. Williams Group, will allow retailers to analyze the online and offline shopping habits of consumers across 14 different product categories.

With this database, retailers will be able to compare the online and in-store market share of the average retailer operating in the same area, optimize their merchandising mix and more. ClickSpend™ was developed in partnership with J.C. Williams Group, the highly respected retail and marketing consulting firm.

 

  • Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
  • Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
  • Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
  • Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

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Canadian Segmentation Data Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level. . 

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