Consumer Packaged Goods Insights that Drive Deeper Engagement
On June 12th, Environics Analytics will launch new Consumer Packaged Goods data products and models as part of the new PRIZM5 Spectra. Combining the strength of EA’s PRIZM5 segmentation system with the tracked buying patterns from the Homescan®
panel, PRIZM5 Spectra gives CPG companies a deeper understanding of who buys which products: their own and those of competitors. With PRIZM5 Spectra, EA clients can link buyer profiles to over 20,000 data points, including information on cultural diversity, health, psychographics and digital media usage. On its own or combined with EA’s new Spectra Trade Areas, PRIZM5 Spectra’s enhanced functionality gives organizations the insights they need to refine their primary research and optimize their strategies for in-store activation, as well as in-home and out-of-home engagement. In this webinar, EA Practice Leader Rupen Seoni provides an overview of the new offering for the Canadian market to help businesses connect with consumers in today’s increasingly competitive landscape.
RUPEN SEONI WILL SHARE INSIGHTS ON:
• Leveraging the power of PRIZM5 Spectra with the product data from Homescan to understand who buys which products.
• How new probabilistic store trade areas can enhance your store-level activation by enabling you to get deeper insights into the ”fit” between your target audience and the people who could be shopping at preferred banners or individual stores.
• How PRIZM5 Spectra can help you optimize your traditional and digital media plans for engaging your target buyers.
MEET THE PRESENTER
Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads an industry practice area that includes consumer goods. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics.
Orignally webcast on Thursday, June 8, 2017
Duration: 32 Minutes
View Event Recording
Download Event Presentation