Consumer Goods
Build the brand and grow your market share.
Get powerful market insights using customized applications such as segmentation systems, merchandizing optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.
Build stronger connections through consumer insights
Define your target market and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandizing mix and forecast sales down to the neighborhood level. Analyze mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.
Optimize marketing spend for better returns
Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighborhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.
Develop channel strategies and grow market share
Better understand the online and in-store shopping habits and behavior of your key consumer segments. Analyze channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandizing strategies with channels that offer the most promising return on investment.
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"Prior to using SiteScore our real estate team would compile the data from multiple different sources to help make an informed decision on a new potential Wing Snob location. Utilizing SiteScore while we are actively growing in multiple markets makes our decision to pursue a location or not a breeze. The team at SiteScore has been a great support system to have in addition to the data. We would recommend using them to any restaurant chain currently in expansion mode."
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“Environics Analytics has fundamentally changed how we market to our member’s clients. The insights, data and inspiration from our partnership are immeasurable and Environics have become a part of our corporate DNA.” -
“We wanted a simplified solution that wouldn’t just sit on the shelf. Environics Analytics has helped us market the shopping centres more strategically, and in some cases, redefine trade areas. We’ve seen great results in terms of reaching new audiences, and increased traffic and sales.” -
“Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results.” -
“No-Hassle Travellers’ are 93 percent more likely to visit New Brunswick than the average Canadian Household. We never would have known this before.”
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“Environics Analytics ENVISION platform is one of the tools we use to help the small business community in York Region. ENVISION is a really powerful tool for small biz owners, especially those that are hyper-local.” -
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”See the Case Study keyboard_arrow_right -
“Without Environics Analytics, we would not have been able to achieve this success.”See the Case Study keyboard_arrow_right -
“[PRIZM] gave us the capacity to talk with each segment and target them individually. We found that each segment liked different incentives.”See the Case Study keyboard_arrow_right -
“The research [provided by Environics Analytics] gave us a level of information that put us on par with the research being done by prospective retailers. It has allowed our leasing team to have meaningful, ongoing conversations with upscale and luxury retailers.”See the Case Study keyboard_arrow_right -
“[Environics Analytics] goes above and beyond to make sure the end products they deliver meet your needs and you fully understand how to implement them. This is a big help because when it comes to data analytics, not everyone is an expert and having people to lean on for assistance is key.”See the Case Study keyboard_arrow_right -
“The gap analysis provided us with clear insights into the opportunities for market penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”See the Case Study keyboard_arrow_right -
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.” -
"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive." -
“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”
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“In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”
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“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” -
“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”
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“Due to the growth of our communities we are adding a second hospital. As we plan for this growth journey, we are working to deeply understand our communities’ evolving wants and needs, supported by Environics Analytics’ data. The context about our communities we have been able to provide to our clinical leaders is enabling them to plan for services that will meet the healthcare needs of our communities and incorporate what matters to our patients and their families.”
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“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
CPG Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
Want to know more about our Products and Services?
Get in touch. We're ready to help.
We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged good industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your consumers and markets.
Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.
Frequently Asked Questions
Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics
Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416, opens different site), AICPA (American Institute of Certified Public Accountants, opens different site) and HIPAA-HITECH, opens different site.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation, opens different site (GDPR). See our databases, opens different site
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Consumer Packaged Goods Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Digital brands strive to make a personal connection.
The four biggest takeaways from Shoptalk 2018.
How shopping centres can use data to find the right marketing strategies.
