Get powerful market insights using customized applications such as segmentation systems, merchandizing optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.
Define your target market and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandizing mix and forecast
sales down to the neighborhood level. Analyze mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.
Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighborhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.
Better understand the online and in-store shopping habits and behavior of your key consumer segments. Analyze channel interaction and areas of opportunities across brick-and-mortar
retailers, digital shopping platforms and direct to consumer channels. Align merchandizing strategies with channels that offer the most promising return on investment.
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged good industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your consumers and markets.
Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.
Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics
Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
A veteran marketer with over 20 years of business development and retail expertise, Tracey Matchett is Environics Analytics’ U.S. Group Account Director, Retail and Consumer Packaged Goods. In that role, she spearheads the application of EA’s
data-driven analytics and software to help U.S. retailers, real estate and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career
at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omni-channel marketing initiatives.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Digital brands strive to make a personal connection
The Four Biggest Takeaways from Shoptalk 2018.
How Shopping Centres Use Data to Find Marketing Strategies
Changing the Way Organizations Look at Mobility Data.
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