Better understand your customers and their energy consumption habits to inform conservation programs and develop effective marketing and communication strategies. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Gain insights on your customer base and the primary factors that determine their levels of satisfaction and how they may perception your brand. Understand customer attitudes towards rate plans, energy conservation, smart meters, energy-efficient products
and renewable energy. Improve the customer experience to increase retention and reduce complaints.
Discover innovative ways to promote your programs such as energy conservation or paperless billing. Segment your customers using demographic and psychographic profiles and discover the factors that enable and hinder program adoption. Then, identify the optimal incentives and methods of delivery to increase program attractiveness by customer segment.
Better your return on spend by determining where to focus marketing efforts. Understand where those who qualify for low income programs live and develop outreach strategies. Create effective messaging to promote energy savings measures and optimize media spend by understanding your customers’ channel preference towards digital, social media and traditional channels.
“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation and behavioral data. Here are a few of our popular databases that support the energy and resources sector.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers.
Identify consumers according to their energy usage, conservation behaviors and beliefs. Use PRIZM® Premier segmentation to create customer profiles and develop more effective marketing campaigns and improve energy programs.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.
Claritas Energy Behavior Track Profiles identifies consumers according to energy usage, conservation behaviors and beliefs. Based on an annual online survey of over 32,000 respondents, the database contains more than 220 profiles grouped into three categories: provider services, appliances and equipment, and conservation efforts and opinions. See variable lists
Any organization interested in better understanding Americans’ attitudes towards household-related environmental issues can benefit from the Energy Behavior Track data. Created for the PRIZM® Premier segmentation system, the profiles help energy providers develop more effective marketing campaigns and improve energy services and outreach programs. Energy service providers can understand their customer preferences for services like online bill payment or segment customers into categories such as early adopters of green / renewable energy, smart appliances or smart thermostats. Contact us to discuss your opportunities.
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We are also conversant with the requirements of the General Data Protection Regulation (GDPR) coming in the E.U. and ensure that our compliance policies for Canada and the U.S. are consistent with the GDRP. See databases
ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5
We offer a full range of data services and analytics consulting. We can help you audit, structure and clen your data, as well as develop a roadmap of analytical priorities. Our healthcare industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Director of Business Development
With over twenty years’ experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for effective strategy. In his role as Director, Sean leverages his extensive knowledge
of geodemographics, segmentation, and advanced analytics to help clients combine data with business analytics tools and techniques to deliver results. Sean began his career at Compusearch where he held positions in data development, research and account
management. Prior to joining Environics Analytics, he held sales executive and national account manager roles at MapInfo and Pitney Bowes Software. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
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