Healthcare
Bringing best practices in data analytics to healthcare.
Gain insight on the populations you serve to improve health outcomes. Rich data combined with predictive modeling, demographic trends and behavioral analytics can help improve operational efficiencies, inform decision-making, enhance patient communications and provide an overall better standard of healthcare.
Understand your patient populations and communities
Create holistic views of patient groups and improve their healthcare outcomes. Combine rich data with predictive analytics to identify high risk communities and their attitudes towards health-related topics. Using segmentation, you can profile patients most receptive to specialized services such as orthopaedic surgery, oral surgery, cosmetic surgery, chiropractic treatments, dermatology or ophthalmology. Understand where these patients live and determine their motivations and mindset towards healthcare.
Make stronger location decisions and improve site performance
Discover areas that offer the best opportunities, identify potential new verticals and maximize your capital investments using analytics tools such as GIS mapping, geocoding and spatial analytics. Identify underserved communities and estimate market demand for outpatient clinics, urgent care and pharmaceutical services. You can also locate high-priority areas for blood centers and flu vaccine clinics or monitor areas for purchase trends and usage potential for prescription and over-the-counter drugs.
Enhance acquisition and engage patients in wellness
Increase revenue by identifying your best patient populations and how to reach them. By profiling existing and lapsed patients using demographic, behavior and geographic data you can: improve campaign results, create messaging that promotes healthier behaviors and determine the most effective channels to reach your audience. You can also use mobility analytics to visualize where your patients travel from and determine where they go after they leave your office.
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“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”
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“Due to the growth of our communities we are adding a second hospital. As we plan for this growth journey, we are working to deeply understand our communities’ evolving wants and needs, supported by Environics Analytics’ data. The context about our communities we have been able to provide to our clinical leaders is enabling them to plan for services that will meet the healthcare needs of our communities and incorporate what matters to our patients and their families.”
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“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”See the Case Study keyboard_arrow_right
Healthcare Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your health data with our privacy compliant, authoritative databases. Choose from over 30 databases including health, demographic, segmentation, and behavioral data. Here are a few of our popular databases that support the needs of the healthcare industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your patient populations.
Learn what matters to your patient population the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Working with popular GIS software products, link patient data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.
Frequently Asked Questions
Data collection in the healthcare industry is allowing organizations to better understand the needs of the patients. By using analytics tools such as predictive modeling, you can predict with a high degree of accuracy areas that have the greatest prevalence of a condition such as diabetes or asthma. You can then maximize the returns on your budgets by personalizing communications regarding prevention and treatment programs. Combining your data with our databases can help you define the right audience, understand their attitudes and behaviours and create targeted messaging sent through the optimal channels. See consumer insights.
Whether you are a walk-in clinic, pharmacist, physiotherapist or dentist, mobility data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns. Mobility analytics can enhance what you know about visitors to an area: where they come from, competitors they visit and how competitive trade areas interact. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See mobility analytics
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favorable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416, opens different site), AICPA (American Institute of Certified Public Accountants, opens different site) and HIPAA-HITECH, opens different site.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation, opens different site (GDPR). See our databases, opens different site
ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Healthcare Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How charities can excel during the critical autumn fundraising period.
Recapping the DMA's annual data-driven marketing conference.
PRIZM is a registered trademark of Claritas, LLC.