Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operational efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Develop a common view of who your best customer is and what matters most to them. Build detailed personas across factors such as brand, net worth, lifestage, environment, utility and technology. And then align your internal stakeholders, design teams, creative agencies and media buyers to improve inventory planning and distribution, product development, pricing strategies and campaign effectiveness.
Deliver the right message to the right customer. Leveraging custom segmentation can help refine your media strategies by understanding your target audience's media consumption habits and preferred marketing channels. You can also discover the hobbies, sports, leisure and travel interests of your target market to help inform sponsorship opportunities and develop win-back promotions.
Identify likely buyers in your local markets before they begin shopping online. Find your best customers, optimize your network of dealerships, identify underserved areas for potential expansion and forecast potential sales by region or market area. You can also leverage mobility analytics to map the customer journey and determine who visits your dealership and who visits competitive dealerships.
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
“The foundation of the Environics Analytics' data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Identify your best customers based on new vehicle registration data to better returns on your marketing investments in customer acquisition and retention, media strategy, channel management and site location.
Develop trade areas and consumer profiles by understanding who visits your dealership versus the competition. Gain insight into what your trade area looks like, where your visitors likely live and work and who your real competition is.
At Environics Analytics, you get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists with industry experience and sector depth. With hundreds of years of cumulative experience, we're skilled at uncovering insights through segmentation, predictive modelling and site and location intelligence. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You'll find our approach extremely collaborative and we'll work with you to provide flexible solutions that scale easily to your needs.
Dealers, rental agencies, car detailers and auto repair shops can use mobility analytics to develop trade areas and consumer profiles by understanding who visits their location versus their competitors’ location. This helps provide a better understanding of what your trade area looks like, where your visitors likely live and work and who your real competition is. See Mobility Analytics
Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, gallery openings etc. It can be instrumental in determining if the events you sponsor attract visitors that match your target.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See mobility analytics
By combining your customer data with market data, you can gain deeper insights into who your customers are, where they live and what is important to them during the car purchase decision. These personas can be used to segment your customer base and through market studies and area reporting, you can determine the optimal mix of products and services for a specific location or region. See site and location intelligence
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
Dave brings over 20 years of segmentation, site location and general consulting experience to his role as Group Account Director for Environics Analytics. He is responsible for the automotive, telco, communications agency and government/healthcare
practice in the U.S. Prior to joining EA, Dave served as an Account Representative for National Decision Systems and a Regional Manager for Claritas, where he assisted large corporations by providing data, analytics platforms and modeling/consulting
services to improve their data-driven marketing initiatives. He also applied his expertise in analytics as the proprietor of his own luxury goods consulting firm. Dave holds a Bachelor of Science degree in business with an emphasis in marketing
from San Diego State University.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
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