ResponseCanada™ Consumer (RCC) Movers is a contact database of households that are likely occupied by new movers. Two-thirds of the records in the database contain both a name and telephone number, while the balance provide only an address. Developed by Cleanlist, the database allows marketers to identify households for mail- or phone-based target marketing. The number of RCC Movers varies seasonally, but on average it tracks about 110,000 household movers per month. RCC Movers allows marketers to identify households that may be looking to discover local area shopping centres, restaurants and entertainment venues in their new communities.
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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