Map showing Canadian smokers

Data

Neighbourhood View™

Neighbourhood View™ is used by marketers to target products and services based on the financial health of an area. This authoritative database is a key data driver in predictive models and evaluating risk. It offers privacy-compliant aggregated credit data from Equifax® Canada, which facilitates a broad range of marketing applications, including segmentation, risk analysis, market analysis, customer insights and media planning. Available as PRIZM profiles and neighbourhood summaries, this database consists of 190 variables—including household debt level, debt utility, credit risk and number of credit applications made in the last three months—and serves as a powerful financial analysis tool to understand the credit characteristics of consumers and markets.

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Canadian Segmentation Data Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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