Case Studies
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
PENN. Penningtons
PENN. used PRIZM and BMI insights from Environics Analytics to pinpoint where to open new stores and focus marketing, and has since returned to refresh its segmentation and prioritize malls.
Town of Oakville
The Town of Oakville used EA's population projections and data on cultural diversity and faith communities to plan its cemeteries around who its future customers will be, not just burial trends and plot sales.
Salthill Capital
Salthill Capital runs one repeatable visitor analysis at every centre in its retail portfolio, so its marketing and leasing teams plan from the same evidence about who visits and where else they shop.
Bayshore Healthcare
Bayshore Healthcare used four EA-built customer personas to decide which aging-in-place services to launch, where to launch first and how to reach the right customers.
Downtown Vancouver Business Improvement Association
To understand the impacts of COVID-19 lockdown measures on key business and retail corridors, the DVBIA needed data on their visitor base to compare with pre-pandemic levels.
The Power Plant Contemporary Art Gallery
To attract a larger and more diverse audience, TPP required actionable data to gain a detailed understanding of their different visitor segments and the best ways to engage with each of these groups.
TNSE
A segmentation analysis helped provide TNSE with a more complete view of their fans, who attended games and what the market potential was for TNSE’s brand at large. Leveraging these data resulted in generating greater ROI for their direct mail campaign.
Cushman & Wakefield
CWAS linked mobile movement data with customer and third party data to generate consumer insights that influenced every aspect of CWAS managed properties, from the design and amenities to the retailers and special events that attract shoppers.
Tyndale University
Tyndale University maximized limited resources for its admissions and fundraising programs by investing in data and analytics tools which helped to improve its enrollment funnel and prospect pool.
New Brunswick Tourism
For the first time, Tourism New Brunswick was able to link the customer segments it targeted in its campaigns to actual visitation to the province with the help of mobility analytics.
York Small Business Enterprise Centre
Small business owners in York Region needed the right tools to quickly and easily access market intelligence to help grow their business. ENVISION is helping with this journey.
Harry Rosen
With the help of the Harry Rosen loyalty program, the retailer maintains detailed purchase histories for each customer, which allows staff to predict what products customers may be interested in next.
Heart & Stroke Lottery
Using a win-back model, the Heart & Stroke Lottery reduced marketing spend, increased response rates and realized a 54 percent increase in year-over-year profit.
Enbridge / Union Gas
See how Union Gas accelerated adoption of their paperless-billing campaigns by creating consumer segments and sending targeted incentives through the most effective channels.
J. Richard Hill & Co
J. Richard Hill & Co used data and analytics to determine the ideal luxury retail tenants to approach for its client, Wai Kai Commercial Development, LLC.
Westoba Credit Union
To deliver on its promise to be a community leader that puts its members first, Westoba needed to develop a clear picture of its member base by identifying their needs and serving them effectively.
Credit Unions Atlantic Canada
Using gap analysis Atlantic Central was able to help its members find opportunities, inform their regional marketing plans and identify which products to focus on by region.
Mackenzie Health Foundation
Using data and analytics the Mackenzie Health Foundation was able to significantly improve campaign response rates, reduce costs and increase donations.
Walmart Canada
Before launching a nationwide online grocery business, Walmart Canada wanted to better understand the shoppers who had been using the service in test markets.
General Motors
To better understand its urban buyers General Motors created a local segmentation model, which informed the automakers' marketing and sales strategy in Toronto.