Privacy Compliant, Authoritative Databases

Enhance your data with our comprehensive databases for more informed decision making. Choose from 45 databases offering more than 30,000 variables that help you connect with consumers.

 

Map showing Maintainers age 25 - 30

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels, marital status and more. We offer five proprietary databases built from multiple sources.



Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Map showing PRIZM5 Spectra data


Platform screenshot of mobile data

Mobile Analytics

Enhance what you know about your visitors with mobile analytics. Whether you’re relying on our experts or accessing mobile data through ENVISION, you will be able to quickly analyze high volumes of complex data and enhance it by connecting it to our demographic, psychographic and lifestyle data to generate detailed visitor profiles, keep tabs on the competition and improve your site selection process.



Financial

Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.

Map showing Canadians' net worth


Map of those attracted to nature

Psychographic

Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.



Health

Focus your marketing efforts and craft effective messaging by targeting Canadians based on health-related data as well as their attitudes and behaviours towards health care.

Map of where smokers live in Canada


Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop more engaging media and marketing strategies by factoring in the behaviours and attitudes of your target market. We partner with leading data and survey providers to produce twelve databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment.



Location

Location databases can identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. With these databases, users can create compelling maps of their data that work with popular GIS software products. The street and boundary data come from industry-leading data partners, and many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—which can be added onto thematic layers.

Canadian business facts


Cleanlist brochure art

Contact

Work from the best contact lists in Canada. These customer contact databases will help you identify prospects to contact by telephone, direct mail or email, update customer records, establish relationships with new customers to your area and target new homeowners for products and services.



Business

Evaluate the competitive landscape around any existing or proposed site, including mapping the location of your competitors. The databases we offer can help you determine a site’s retail opportunity, estimate a new store’s sales potential and identify business prospects for targeted marketing.

Report on Canadian businesses


Millennials doing online research

Panels

Enhance your understanding of your target market with the ability to dive deeper into consumer behaviour. Through our partnerships with survey panel companies and leading research companies, you can ask custom questions to uncover insights on a range of topics such as marketplace behaviour, media preferences, technology and telecommunications, financial matters and health care concerns.



Geographic

Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

Geographic FSA Codes Boundaries


Canadian database - variables

Variables Lists

Access the Canadian variables lists library and download a PDF of the variables for most Environics Analytics products.



Want to know more about our Data?

Get in Touch. We're ready to help.

 

Expert Opinions and Images

Expert Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics News

News

Catch up on the latest news from Environics Analytics.

Environics Analytics Case Studies

Case Studies

Discover how we help organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.