Map showing Canadian smokers

Data

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

  • Opticks Powered by Vividata helps companies, government agencies and not-for-profits build lifestyle and media profiles of their customers that can improve the effectiveness of their media and marketing initiatives.

  • Opticks Powered by Numeris provides lifestyle and media profiles for more than 4,300 variables across a wide range of topics, from radio and TV usage to retail, finance, technology and travel behaviour.

  • Opticks Social Powered by AskingCanadians™ provides more than 750 variables on who is visiting the leading social media websites, what they are doing and how much time they spend blogging, tweeting, posting photos and sharing online content.

  • Opticks Mobile Powered by AskingCanadians™ allows users to accurately profile customers and prospects according to their mobile habits, including minutes spent texting, preferred apps and favourite tablet manufacturers.

  • Opticks eShopper Powered by AskingCanadians™ provides key insights into how different consumers are using the latest online technology in the purchase process.

  • Opticks Automotive Powered by IHS Markit™ helps the auto industry optimize campaigns and measure market share. It is also used by the travel and insurance industries, as well as shopping centres, to target consumers based on their vehicle preferences.

  • GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues such as composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment.

  • CommunityLife database measures key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions and involvement in formal organizations.

  • GivingBack database explores how Canadians volunteer their time, donate money and provide in-kind gifts to charitable and non-profit organizations.

  • Homescan® Profiles database contains more than 13,000 item, brand, category and retail shopper profiles.

  • CannabisInsights Powered by Vividata provides almost 280 variables that describe consumer behaviours, preferences and attitudes towards cannabis.

  • AutoRank™ combines IHS Markit’s comprehensive automotive registration data with our premier market intelligence service to identify the areas that are significantly better for customer acquisition by make or model.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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