Opticks eShopper Powered by AskingCanadians™ provides key insights into how different consumers are using the latest online technology in the purchase process. The database offers more than 1,100 variables that describe the digital and offline marketplace behaviour of Canadians. The AskingCanadians eShopper survey is an online study of approximately 25,000 respondents that measures a wide range of online shopping behaviour—from product research to purchase preferences—for all segments of Canadian society, down to the postal code level.
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.