Opticks eShopper Powered by AskingCanadians™ offers more than 1,100 variables that describe the digital and offline marketplace behaviour of Canadians. The AskingCanadians eShopper survey is an online study of approximately 25,000 respondents that measures a wide range of online shopping behaviour—from product research to purchase preferences—for all segments of Canadian society, down to the postal code (FSALDU) level. As marketers seek ways to better understand Canadian consumers, Opticks eShopper provides key insights into how different consumers are using the latest online technology in the purchase process.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. .
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.