Map showing Canadian smokers

Data

GivingBack

The GivingBack database explores how Canadians volunteer their time, donate money and provide in-kind gifts to charitable and non-profit organizations, with more than 800 variables available at the postal code and dissemination area levels. Based on Statistics Canada’s General Social Survey, the database profiles the philanthropic behaviour of the population and offers insights into why they support a particular cause. By combining GivingBack with PRIZM data, users can segment their donors to improve the way they allocate resources and develop relevant messages that will engage prospective audiences.

Want to know more about Behavioural Data?

We're here to help.

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

Environics Analytics blog

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics latest news

News ›

Catch up on the latest news from Environics Analytics.

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.