LiquidAssets

LiquidAssets is designed to provide users with a deeper understanding of consumers’ overall financial position and can be used to target everything from estate planning services to car loans. This database measures the distribution of households by liquid asset holdings and further classifies the distribution by maintainer age or household income. Liquid assets are holdings readily convertible to cash, such as mutual funds, stocks, bonds, term deposits and GICs, as well as chequing and savings accounts (but not real estate). Built at the dissemination area level, LiquidAssets features a wide range of age groups, income classes and asset classes; the income-by- asset grid consists of income classes in increments up to $200,000+.

See Variables List

Want to know more about our Financial databases?

We're here to help.

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

See databases

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

See databases

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

See Schedule

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Read blog posts