Map showing Canadian smokers

Data

Opticks Mobile

Powered by AskingCanadians™

For this online survey on mobile usage, AskingCanadians™ surveyed approximately 25,000 respondents about their ownership and usage of mobile devices, the appeal of various mobile technology features and their attitudes toward mobile marketing. The Opticks Mobile database offers more than 1,000 variables on mobile behaviour, with data available at the postal code (FSALDU) level. Users can more accurately profile customers and prospects by their mobile habits, including minutes spent texting, preferred apps and favourite tablet manufacturers. By evaluating mobile behaviour, brand preferences and usage, advertisers and ad agencies can design more powerful mobile marketing strategies.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

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