Map showing Canadian smokers

Data

ResponseCanada™ Business

ResponseCanada™ Business is a leading compiled database of businesses operating in Canada. Developed by Cleanlist and updated continuously, the data are multi-sourced from corporate websites, telephone directories, social media, trade groups and other sources. With its extensive coverage, ResponseCanada Business provides details on more than 2.2 million businesses, including contact names, addresses and phone numbers. Many records include additional data, such as SIC and NAICS codes, business website URLs, contact names and number of employees.

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Canadian Segmentation Data Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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