Map showing Canadian smokers

Data

Enhanced PCCF

The Enhanced Postal Code Conversion File (ePCCF) provides a link between the postal code and standard census geographic areas, as well as a latitude/longitude point for each postal code. By linking postal codes to a census dissemination area, ePCCF allows marketers to easily append consumers’ locations, demographic data and PRIZM segments for mapping and analysis. The unique ePCCF file contains more than 880,000 postal code points. To ensure accuracy, enhancements were made to the latest Rural Enhanced PCCF through the manual checking of locations, correcting known errors and improving the geocoding of rural postal codes.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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