Map showing Canadian smokers

Data

Opticks

Powered by Vividata

Opticks Powered by Vividata helps companies, government agencies and not-for-profits build lifestyle and media profiles of their customers that can improve the effectiveness of their media and marketing initiatives. Vividata conducts Canada’s leading syndicated study for single-source data on cross-media audiences, consumer behaviour, product usage and lifestyles. Based on a rolling 52-week online survey sample of approximately 38,000 respondents, Opticks Powered by Vividata includes more than 4,500 variables across a broad range of products, activities, services and media choices. The database offers extensive and robust data available at the postal code level. Users must be Vividata members.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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