Map showing Canadian smokers

Data

Streets & Boundaries

Streets & Boundaries allows users to create highly accurate, publication-quality maps displaying the latest census data. It consists of digital mapping layers from TomTom® that are based on a master internal database that is continuously updated with new information for use with GIS systems and offers consistent, current and complete coverage of Canada. The layers align with TomTom’s Canadian street network files, which can also be provided as a display-only version for routing and geocoding. Streets & Boundaries’ files can be used for a variety of applications, including site selection, target marketing, strategic planning and product distribution.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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