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Resources

Environics Analytics Webinars

Check below for registration links to upcoming webinars or to view previous presentations and recordings.

Webinars

  • There is Money on the Table: Opportunities in the Boomer Market

    Canada’s ageing population is one of the most significant demographic trends today—and the impact will be felt for decades to come. Over the next two decades, Canada’s older population will rapidly grow and account for an increasing share of wealth and total expenditures. Marketers who focus all of their energy on millennials may be missing a bigger opportunity.
     
    Dr. Doug Norris will explain how today’s older population is different from their predecessors andhow the approach in marketing to them needs to change. The session will also highlight ways that businesses can accommodate the older population of today.
     
    Key Webinar Highlights
    • The importance and breadth of this potentially overlooked market
    • How to reach the ageing population
    • Challenges you need to be aware of when targeting the boomers
     
     
     
    Originally Presented on June 13, 2019 at 2:00 PM ET
    Meet the Presenter
    doug-norris (1)
    Doug Norris
    Senior Vice President and Chief Demographer
    Environics Analytics

  • Key Demographic Trends and Data Updates

    How they could affect your organization and the broader economy.

    The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now.

    Join us as we discuss some of the most significant demographic trends in Canada and how they could affect your organization and the broader economy. This session will also feature some of the methodological changes and improvements we’ve made to our Canadian data products that reflect these trends.

    Key Webinar Highlights

    • Learn about the latest demographic trends in Canada, sourced from DemoStats, our comprehensive demographic database that offers current year estimates and projections into the future
    • Hear about the latest updates and enhancements to PRIZM, our popular segmentation system, and other important product enhancements, including the complete integration of 2016 Census data
    • Understand use cases to see how you can apply our updated data products to gain customer insights, conduct trade area analysis, develop target marketing and improve your strategic planning.

     

    View Event Recording

    Download Event Presentation

     Originally Presented May 30, 2019 at 2:00 PM ET

    MEET THE PRESENTERS

    Sandra Albanese
    Sandra Albanese
    Research Director, Demographic Data
    Environics Analytics
    Lefty Papachristoforou
    Lefty Papachristoforou
    Director, Product Management
    Environics Analytics
  • Up your game

    Using Data and Analytics to Meet Key Business Objectives

    Looking for ways to improve your customer experience and marketing ROI? Join us as we take you through some of the exciting and innovative ways data and analytics are being put to work to deliver results.

    In this webinar, we’ll review four case studies from the real estate, retail, tourism and not-for-profit sectors that our clients presented at our latest user conference. Whether you missed these innovative use cases at our conference or want a refresher, this session will inspire you to find new ways to use data-driven insights to address your business challenges.

    Key Webinar Highlights

    • Learn how the Heart & Stroke Foundation’s new data driven strategy helped it sell out its charity lottery six weeks early and contributed to a 54 percent increase in year-over-year profit.
    • Discover how Cushman & Wakefield is using visitor data, mobile data and survey research to understand its shoppers and potential customers to unlock new growth opportunities.
    • See how Assiniboine Park Conservancy is using mobile analytics to get a completely new perspective on its visitors without having to rely on transactional data.
    • Find out how Harry Rosen improved the accuracy of its predictive models by 16 percent and how it is applying insights to optimize its marketing strategy.

    View Event Recording

    Download Event Presentation

     Originally Presented March 27, 2019 at 2:00 PM ET
     Meet the Presenters
     

    Michele Sexsmith 
    Senior Vice President and Practice Leader
    for Retail and Real Estate
    Environics Analytics

     

    Rupen Seoni
    Senior Vice President and Practice Leader for Public Sector, Health Care, Energy, and Not-for-Profit Organizations
    Environics Analytics

     

  • Compare online and offline shopping habits with ClickSpend™

    There is no question Canadians are shopping more online, but what they are willing to buy through their phone, laptop or computer can vary considerably by product category and consumer segment. How do you measure which products sell better online versus offline? Introducing ClickSpend™ Powered by J.C. Williams Group, our new database that will allow retailers to analyze the online and offline shopping habits of consumers across 14 different product categories.

    With this new database, retailers will be able to compare the online and in-store market share of the average retailer operating in the same area, optimize their merchandising mix and more. ClickSpend™ was developed in partnership with J.C. Williams Group, the highly respected retail and marketing consulting firm.

    Join our webinar on November 20 to learn more about ClickSpend™ and how it can help you make more informed strategic retail planning decisions.

    Key Webinar Highlights

    • Understand the online and offline behaviour of your key customer segments in order to communicate with them more effectively and provide them with relevant offers
    • Optimize the merchandise mix of bricks-and-mortar stores by focusing on items that consumers prefer to buy in-store and plan your real estate strategy to suit local markets
    • Identify stores most at-risk of online sales erosion and adjust merchandise and overall experience to retain business
    • Understand the marketing preferences and mindset of the offline shopper to retain those consumers near your bricks-and-mortar stores

    View Event Recording

    Download Event Presentation

     

    November 20, 2018 at 2:00 PM ET

    Meet the Presenters:

    Michele Sexsmith 

    Senior Vice President, Retail and Real Estate Practice Leader

    Environics Analytics
     

    Peter Miron

    Senior Vice President, Research & Development

    Environics Analytics

  • Making The Move To Mobility Analytics

    Bring a new dimension to your customer insights

    Environics Analytics’ recently launched mobility analytics functionality in ENVISION5 is designed to support marketing and real estate related decisions for a wide range of industries.

    Combining the best practices in processing spatial data with privacy-friendly lifestyle segmentation, our mobility analytics allows businesses, not-for-profits and municipalities to identify who is visiting their locations, where they are coming from, how frequently they visit and how often they visit competitors. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location.

    Environics Analytics’ Paul Tyndall, Vice President of Strategic Projects, will provide an overview of these services and their applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

    View Event Recording

    Download Event Presentation

    Originally Presented Thursday, September 27, 2018, at 2:00 PM ET

    PAUL TYNDALL WILL SHARE INSIGHTS ON:

    • The unique characteristics of mobility analytics that make it a highly valuable and exciting new resource for generating consumer insights—whether you have customer data or not
    • Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobility data points
    • How mobility analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs
    • See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

    MEET THE PRESENTER

    As Vice President, Strategic Projects, Paul Tyndall helps the team at Environics Analytics bring new product and service offerings to market. Paul has more than 20 years of experience working with data and analytics. Most recently, Paul led analytics, campaign design and member insights at Meridian Credit Union. Prior to that, he spent almost 10 years at RBC Royal Bank where he managed the modelling and segmentation team and oversaw the delivery of data-driven client knowledge and insights.


  • Webinar: WealthScapes 2018

    Environics Analytics examines the financial state of the nation

    Are Canadians experiencing the bite of rising interest rates? Which areas have benefited from record-high stock markets? Who are the winners in the Canadian real estate market and how will the changing values of homes influence their financial outlook? Join us on September 13th for our WealthScapes 2018 webinar where we will provide an annual overview of the financial state of the nation.

    In this presentation, you’ll learn how WealthScapes can help you understand the changing investment behaviour, spending power, debt levels and net worth of your customers. The session will also address some of the latest trends affecting the non-profit sector with WealthScapes Fundraising and discuss the movement of wealth with WealthScapes Daytime.

    WealthScapes is an essential resource for financial institutions, charitable organizations and large retailers looking to a gain better understanding of the financial and investment behaviours of their customers.

    View Event Recording

    Download Event Presentation

    MEET THE PRESENTERS

    Senior Vice President of Research and Development at Environics Analytics, Peter Miron leads the development of new data products and solutions. He is the original architect of much of the company’s financial data—including the Consumer Buying Power, HouseholdSpend and WealthScapes databases.

    Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads a practice area that includes the public sector, health care, energy and not-for-profits. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy.

    As Vice President of Business Development, Michael Warner provides high-quality service and support for EA applications and data products. With over twenty years of experience, he has lead responsibility for helping Banks and Financial Institutions with consulting and applications support to implement their marketing programs and custom modelling solutions.


  • Environics Analytics 2018 Canadian Data Update


    On May 1st we released updated Canadian data for many of our popular products. This update includes DemoStats, the comprehensive demographic database that offers estimates for 2018 and projections for 2021, 2023 and 2028, as well as the latest edition of PRIZM5, our popular segmentation system that classifies Canadians into 68 lifestyle types to help you better understand and engage your customers and markets.

    View Event Recording

    Download Event Presentation

    Originally Webcast on Thursday, May 24, 2018, at 2:00 PM ET


    KEY INSIGHTS
    • Learn about the latest demographic trends in DemoStats, our comprehensive demographic database that offers current year estimates and projections into the future
    • Study use cases to see how you can apply our updated data products to gain customer insights, conduct trade area analysis, develop target marketing and improve your strategic planning
    • Learn about important changes that affect our products, including the migration to new geographies to match the 2016 Census
    • Discover new features in ENVISION5

    MEET THE PRESENTERS

    Teresa Sinopoli As Vice President of Product Management, Teresa Sinopoli oversees our product lines and services life cycles, directing the development of new products, software-driven solutions and automated research packages. She collaborates with all of our teams, from software development to marketing, to develop a strategic plan for our entire suite of products and services.
    Sandra Albanese

    Sandra Albanese is Research Director for Demographic Data, focusing on the development of standard data products using census demographics and geography. She has 17 years of experience with data development and providing clients with a variety of products: mapping profiles, survey ranking reports, trade area and response analyses, and custom reports.


  • Making The Move To Mobile Analytics with Paul Tyndall

    Identify Consumer Travel Patterns—Any Day, Any Time, Anywhere

    Environics Analytics’ recently launched mobile analytics services are designed to support marketing and real estate related decision making for a wide range of industries. Combining the best practices in processing spatial data with privacy-friendly lifestyle segmentation, our mobile analytics allows businesses, not-for-profits and municipalities to identify who is visiting their locations, where they are coming from, how frequently they visit and how often they visit competitors. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. Environics Analytics’ Paul Tyndall, Vice President of Strategic Projects, will provide an overview of these services and their applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

    Originally Webcast on Thursday, March 29, 2018 at 2:00 PM ET

    View Event Recording

    Download Event Presentation


    PAUL TYNDALL WILL SHARE INSIGHTS ON:

    • The unique characteristics of mobile data that make it a highly valuable and exciting new resource for generating consumer insights—whether you have customer data or not
    • Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobile data points
    • How mobile analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs
    • See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

    MEET THE PRESENTER

    Paul Tyndall

    As Vice President, Strategic Projects, Paul Tyndall helps the team at Environics Analytics bring new product and service offerings to market. Paul has more than 20 years of experience working with data and analytics. Most recently, Paul led analytics, campaign design and member insights at Meridian Credit Union. Prior to that, he spent almost 10 years at RBC Royal Bank where he managed the modelling and segmentation team and oversaw the delivery of data-driven client knowledge and insights.

  • First Look at Consumer Buying Power and Retail Market Power

    Environics Analytics presents the release of the new Consumer Buying Power and Retail Market Power databases. With notable improvements and changes, these databases allow users to conduct comprehensive expenditure analysis as well as identifying gaps in supply and demand in existing and potential trade areas.

    Sean Howard, Senior Vice President of Research and Development and Nuno Ricardo, Senior Data Product Manager, present product capabilities and use cases, while Jason Norfolk, Vice President of Product Management, showcases CBP and RMP reports and maps within ENVISION5.

    Consumer Buying Power provides current-year estimates and five-year projections of consumer demand for a variety of merchandise items, retail stores and Yellow Pages category headings.

    Retail Market Power provides estimates of total market supply and demand to identify opportunity gaps for any trade area in the United States.

    Originally Webcast on Thursday, March 15, 2018, at 2:00 PM ET


    MEET THE PRESENTERS 

    Sean Howard

    As Senior Vice President, Research & Development, Sean Howard oversees the development of products and client solutions using census demographics and geography. A trained urban geographer, he previously worked as a GIS specialist at GeoDan and Associates where he managed a number of research projects in applied geography.

    Nuno Ricardo

    A Senior Data Product Manager, Nuno Ricardo is responsible for Environics Analytics’ databases and third-party databases from Claritas and other key partners. He serves as the liaison among EA’s research and development, data providers and sales teams to ensure products meet client needs. Nuno has over 10 years of experience in the marketing analytics industry as a member of the Nielsen Claritas product team and the Esri ArcGIS online content team focused on demographic data and segmentation systems.

    Jason Norfolk

    As Vice President of Product Management, Jason Norfolk oversees Environics Analytics’ U.S. product lines, directing the development of new products, including software-driven solutions and automated client insights. He collaborates with all EA teams, including sales, software development and marketing, to develop a strategic plan for the U.S. suite of products and services. Jason has over 15 years of experience providing marketing analytics solutions using a wide variety of software applications, data sources and custom projects.

  • Five Ways the 2016 Census Affects Marketers With Dr. Doug Norris and Rupen Seoni


    For the last two years Statistics Canada has being rolling out the results of the 2016 Census in six phases. Now that all of the Census data has been released, what does it all mean? On February 15, 2018, Doug Norris, Environics Analytics' Chief Demographer, and Rupen Seoni, Senior Vice President and Practice Leader, identify the key trends from the 2016 Census and discuss the implications for marketers.

    Originally Presented on Thursday, February 15, 2018, at 2:00 PM ET

    View Event Recording

    Download Event Presentation


    DOUG NORRIS AND RUPEN SEONI SHARE INSIGHTS ON:

    • Population growth and decline
    • Canada’s aging population
    • Wide variations in growth of households by age and type
    • A growing and changing cultural mix
    • Young Millennial women

    MEET THE PRESENTERS

    Doug Norris

    One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

    Rupen Seoni

    Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads the public sector, non-profit and consumer goods practice. He brings over 20 years of experience in market analytics, working with market leaders to unlock the value of information in decision-making and business strategy.