New EA Services Identify Consumer Travel Patterns—Any Day, Any Time, Any Where
This month, Environics Analytics launched new mobile analytics services designed to support marketing and real estate-related decisions for a wide range of industries. Combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, EA’s mobile analytics allows businesses, not-for-profits and municipalities to identify who’s visiting their locations, where they’re coming from, how long they stay and how often they return. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. In this presentation, EA’s retail practice leader Michele Sexsmith provides an overview of the company’s mobile analytics services and applications to help marketers develop fuller profiles of their patrons and create better customer experiences.
Host Michele Sexsmith will share her insights on:
• The different sources of data that EA’s mobile analytics services draw on for developing insights into consumers’ varying paths to purchase.
• Ways that companies can use mobile analytics to improve customer experience, from sending promotional messages and mobile coupons based on foot traffic to aligning products and staffing based on high traffic volume times.
• How mobile analytics can help businesses, retailers and shopping centres better understand their consumers without employing costly loyalty programs.
• Using mobile analytics to inform competitor and cannibalization analyses of a location.
Meet the presenter:
As Senior Vice President and Practice Leader for the media, retail, real estate and entertainment industries at Environics Analytics, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth. With over 25 years of experience in geodemography and market research, she guides clients in a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics.
Orignally webcast on Tuesday, May 16, 2017
Duration: 43 Minutes
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