With a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer
Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behaviour or the optimum media mix to reach your customers.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity.
Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our most popular databases developed to support the retail industry.
By segmenting Canada’s neighbourhoods into 68 lifestyle types, PRIZM5 incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.
Perform demographic trend analysis to create a long term location plan. Create demographic segments based on best customers, then optimize your merchandising mix and find new locations based on your ideal target audience.
ClickSpend™ Powered by J.C. Williams is an essential new resource for retailers to compare online and in-store consumer spending habits. This database will help retailers learn which products consumers prefer to buy online.
Using Opticks, powered by consumer surveys, and Nielsen’s HomeScan data, gain insight into your target audience across traditional and social media habits, digital and offline shopping behaviour, as well as retailer preferences and shopping profiles.
To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores your customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to learn more
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
With over 25 years of experience in geodemography and market research, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth.
Director, Business Development
As a Director of Business Development at Environics Analytics, Emily Anderson helps retail and real estate clients better understand their markets, trade areas and customers, tailoring projects, data and software engagements to meet the needs of each client.
From data supplier to full-service data and analytics consultancy,
we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How Shopping Centres Can Use Data to Find the Right Marketing Strategies
The Four Biggest Takeaways From Shoptalk 2018
Are consumers in Quebec really that different?
Changing the Way Organizations Look at Mobility Data.
Making The Move To Mobility Analytics
Meet the Environics Analytics team at industry events.
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33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801