Helping retailers win by making evidence-based decisions.

With a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.

Generation X shopper

Identify your best customers

Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behaviour or build the optimum media mix to reach your customers.

Upscale retail shopping mall

Optimize site locations

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find your best customers, optimize existing store footprint, identify underserved markets for potential expansion or estimate any site’s retail opportunity.

Mobile devices being used by millennial women to shop

Enhance the customer experience

Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.

  • Logo for Olsen Retail Stores

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

    Rosalina Pugliese, Director, Marketing | Olsen
  • Logo for Roots retail stores

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

    Alex Jones, Vice President Real Estate | Roots Canada
  • Walmart-logo-250x129

    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • office-depot

    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot



We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our most popular databases developed to support the retail industry.

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

By segmenting Canada’s neighbourhoods into 68 lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.

See database

Canadian Demographics map showing Maintainers 25 to 34

Demographics - DemoStats

Perform demographic trend analysis to create a long term location plan. Create demographic segments based on best customers, then optimize your merchandising mix and find new locations based on your ideal target audience.

See database

CAN map of financial data showing net worth

Financial - ClickSpend™

ClickSpend™ Powered by J.C. Williams is an essential new resource for retailers to compare online and in-store consumer spending habits. This database will help retailers learn which products consumers prefer to buy online.

See database

CAN Behavioural Data showing Quick Service Restaurants

Behavioural - Opticks and Homescan

Using Opticks and Nielsen’s HomeScan data, gain insight into your target audience across traditional and social media, digital and offline shopping behaviour, retailer preferences and shopping profiles.

See database

Want to know more about our Products and Services?

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Frequently Asked Questions

How can data analytics help me build an integrated customer experience? keyboard_arrow_down

To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores your customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to learn more

How can I use data analytics to personalize my customer’s shopping experience? keyboard_arrow_down

By combining your store data with privacy-compliant third party data, you can gain deeper insights into who your customers are, their values and purchase behaviours. These personas can be used to segment your customer base and then create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. Our retail practice leaders have the  broad strategic expertise and deep sector experience to help address your key business challenges. We can help you assess your data and develop a roadmap of analytical priorities. See our services

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases



Meet our Retail Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Michele Sexsmith Headshot

Michele Sexsmith

Senior Vice President and Practice Leader

With over 25 years of experience in geodemography and market research, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth.

Emily Anderson Headshot

Emily Anderson

Director, Business Development

As a Director of Business Development at Environics Analytics, Emily Anderson helps retail and real estate clients better understand their markets, trade areas and customers, tailoring projects, data and software engagements to meet the needs of each client.

Why us?

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

See why



Retail Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Environics team at ICSC Recon 2018

Blog Post

How Shopping Centres Can Use Data to Find the Right Marketing Strategies

Read article

Retail event Shoptalk 2018

Blog Post

The Four Biggest Takeaways From Shoptalk 2018

Read article

Quebec consumer segments

Blog Post

Are consumers in Quebec really that different?

Read article

Environics releases mobility analytics services


Changing the Way Organizations Look at Mobility Data.

See release

Mobility analytics screenshot


Making The Move To Mobility Analytics

View webinar

Environics analytics event team


Meet the Environics Analytics team at industry events.

See events