Map showing Canadian smokers

Data

Location

Location databases can identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. With these databases, users can create compelling maps of their data that work with popular GIS software products. The street and boundary data come from industry-leading data partners, and many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—which can be added onto thematic layers.


  • Businesses is a detailed list of over 1 million businesses from lnfoCanada, and includes company name, street name or NAICS industry code and location coordinates.

  • Financial Institutions is an electronic directory of deposit-taking institutions and individual locations (branches) of Canadian Payments Association (CPA) members.

  • Spectra Trade Areas is used to evaluate the impact of your competition on your stores and can connect with any other data we offer to better understand your shoppers in a particular trade area.

  • ShoppingCentres is a national file of nearly 3,200 shopping centre records listing most shopping malls in Canada, along with data on the number of stores, floor area, anchor tenants, food courts and parking spaces.

  • TrafficCounts provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database.

  • Points of Interest allows users to create maps displaying the location of the most popular food, gas, lodging and retail establishments, among many other sites. 

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CAN map of financial data showing net worth

Financial

Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.

CAN map of Geographic Data showing FSA Codes Boundaries

Geographic

Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

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