Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.
In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Understand what consumers are buying, doing and thinking—and anticipate their behaviour in the future. PRIZM5, Canada’s authoritative consumer segmentation system, will help you find underserved markets, target products and services, and craft
messages that will connect you with your ideal market.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and maritial status. We offer five proprietary databases built from multiple sources.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Who we are, how we do business and who we work with
Marketing, site intelligence, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Data analytics solutions across all sectors
See how we’ve helped leading brands and organizations
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Register for sessions or find us at industry events
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33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801