Bringing best practice in data analytics to healthcare.
Gain insight on the populations you serve to improve health outcomes. Rich data combined with predictive modelling, demographic trends and behavioural analytics can help improve operational efficiencies, inform decisions, enhance communications and provide a better standard of healthcare.
Understand your patient populations
Create holistic views of patient groups and improve healthcare outcomes by tracking health trends and predicting risks. Use data mining and predictive analytics to identify high risk communities and their attitudes towards health-related topics, including self-perceived physical and mental health, life and work stress levels, disease-state, health care utilization, body mass index and fitness levels.
Make stronger site location decisions
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Identify underserved areas in your communities and demand for services such as dental, physiotherapy, senior care or family health. Locate high-priority areas for flu shot clinics, or monitor areas for purchase trends of prescription and over-the-counter drugs.
Engage patients in wellness programs
Improve the effectiveness and engagement of your outreach programs and campaign efforts. By understanding attitudes towards immunizations, preventive treatments and cigarette smoking, you can create messaging that promotes healthier behaviours and enhances lives. Better your returns on media spend by determining where to focus marketing efforts.
We Know Data
Enhance your health data with our privacy compliant, authoritative databases. Choose from over 60 databases including health, demographic, segmentation, and behavioural data. Here are a few of our popular databases that support the needs of the healthcare industry.
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Frequently Asked Questions
Meet our Healthcare Industry Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool and a Bachelor of Commerce degree from Ryerson University.
Kristen Kowalewski
Director, Business Development
As
Director of Business Development for the healthcare and pharmaceutical
industries, Kristen works to help clients solve
their key business challenges with data-driven insights. Prior to joining Environics Analytics, she spent over
12 years in senior sales and account management roles servicing the life
sciences industry, with most of her focus on
software-driven solutions in support of salesforce effectiveness, patient
support and brand adherence initiatives. With a wealth of industry knowledge,
Kristen brings this expertise to her clients and provides a unique perspective
to the healthcare industry. Kristen holds a Bachelor of Science degree
from McGill University.
Jennifer Robins
Not-for-Profit Lead
Jennifer helps healthcare clients solve their business challenges using the Environics Analytics’ suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Healthcare Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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