Empower your energy programs with data analytics

Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.


Millennial woman changing energy efficient lightbulbs

Increase program adoption rates

Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modelling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.

Modern couple in an energy efficient kitchen

Efficiently acquire more customers

As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioural data to gain insights that inform campaign strategies and measure results. 

Young family in an energy efficient kitchen

Optimize communication strategies

Better your return on spend by determining where to focus marketing efforts down to the postal code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.

  • Logo for the Canadian Blood Services Healthcare Organization

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • Logo for the London Ontario Fire Fighter Assoication

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | City of London, Fire Department
  • Logo for the Royal Canadian Mint

    “The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”

    Senior Manager of Customer Strategy and Insight | Royal Canadian Mint

 

 

We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation and behavioural data. Here are a few of our databases that support the needs of the energy and resources sector.

 

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers.

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Map of Canadian Psychographic data showing attraction to nature

Psychographic - SocialValues

Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.

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Canadian Demographics map showing Maintainers 25 to 34

Demographics

Using DemoStats, perform demographic trend analysis to create a long term location plan or segments based on shared characteristics. With DaytimePop, estimate at home and at work populations within any geographic area.

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CAN Behavioural Data showing Quick Service Restaurants

Behavioural - Opticks

Using Opticks powered by Vividata and Opticks powered by Numeris databases, develop more engaging marketing and sponsorship strategies by understanding the behaviours, preferences and attitudes of your target audience.

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Want to know more about our Products and Services?

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Frequently Asked Questions

Tell me more about the GreenLiving database. keyboard_arrow_down

The GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues. Created from a sample of respondents from Statistics Canada’s Canadian Community Health Survey, GreenLiving focuses on household consumption and conservation of energy and water, as well as composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment. Available at the postal code (FSALDU) and dissemination area levels, GreenLiving is used by manufacturers and utility companies to inform product development, locate key infrastructure projects and design energy conservation programs. See variable lists

What are some of the ways organizations use GreenLiving and other databases? keyboard_arrow_down

Any organization interested in better understanding Canadians’ attitudes towards household-related environmental issues can benefit from the GreenLiving data. Energy providers can inform their conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more likely to be receptive to energy reduction programs. You can determine which geographic areas are most likely to compost. You can even discover where to locate e-waste centers. By using PRIZM5 and GreenLiving data to profile target groups, advertising agencies can design more effective advertising campaigns and media plans. Contact us to discuss your opportunities

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clen your data, as well as develop a roadmap of analytical priorities. Our healthcare industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services

 

 

Meet our Energy and Resources Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Rupen Seoni Headshot

Rupen Seoni

Senior Vice President and Practice Leader

Rupen leads a practice area that includes the public sector, health care, energy and not-for-profits. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics. For the last two years, he has appeared on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.

Hugh Hibbert of Environics Analytics

Hugh Hibbert

Director of Consulting Services

Hugh Hibbert is responsible for managing key customer relationships, guiding clients along their analytical journey and identifying opportunities to apply EA’s suite of databases to aid in their decision-making. Prior to this position, Hugh was a senior client advocate, assisting Environics Analytics customers in a variety of sectors—including entertainment, health care, education and not-for-profit—by developing customer profiles, market studies, trade area maps and custom reports. A former project scientist at Environmental Resources Management, he holds a Master of Spatial Analysis degree from Ryerson University and an honours Bachelor of Arts degree in city studies and sociology from the University of Toronto.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth

200+

Employees

3000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

 

Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security

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Energy and Resources Sector Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

Map identifying where Canada Day celebrations were held in Ottawa.

Blog Post

Who shows up when Canada throws a party?

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Blog Post

Why we welcome GDPR and why you should too

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Quebec consumer segments

Blog Post

Are Consumers in Quebec Really that Different?

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Webinar

Making The Move To Mobility Analytics

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WealthScapes, the 2018 financial state of the nation

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Events

Meet our practice teams at industry events

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