Map showing Canadian smokers
Data

Businesses

The Businesses database provides the location coordinates of businesses tracked by InfoCanada. It includes company name, street address, SIC or NAICS industry code. The database also includes a unique identifier for the corporate or parent company of a business where available such as the corporate employee size and corporate sales volume. There are 1.1 million records in this database and the data undergo an exhaustive telephone verification process every year to ensure accuracy. In addition, our analysts clean the data to identify duplicates to the fullest extent possible and the points are geocoded using the best available tools. As a geocoded location database for mapping and other analytical applications, it helps users develop effective B2C and B2B marketing programs.

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Financial

Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.

Geographic

Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

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