With organizations striving to find high-value customers with the best segmentation tools, DELTA provides more choices to differentiate customers for profiling and modelling applications. DELTA is a distinct segmentation system based on key dimensions such as age, income, education, marital status and dwelling type. While PRIZM identifies 68 lifestyle types, DELTA classifies every postal code into one of 150 segments to provide finer analysis of the lifestyles and values of Canadians. The smaller DELTA segments roll up into the 68 PRIZM segments.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and maritial status. We offer five proprietary databases built from multiple sources.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.
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