Map showing Canadian smokers

Data

BusinessProfiles

BusinessProfiles is based on InfoCanada data and covers approximately 1.1 million Canadian businesses, providing users with counts of businesses by industry class or NAICS code, employee size range and sales volumes in each census dissemination area. The types of businesses classified range from “Eating and Drinking Places” to “Insurance Carriers” and “General Merchandise.” Many retailers use BusinessProfiles for site planning, merchandising, optimizing store layouts and targeting business prospects. The database is also valuable for evaluating and executing B2B marketing efforts.

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Canadian Segmentation Data Map showing PRIZM5 Spectra data

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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