Map showing Canadian smokers

Data

MobileScapes

Organizations can use our privacy-compliant MobileScapes to identify who’s visiting their locations, see where they live and work and how often they visit. By combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, MobileScapes helps users develop a stronger understanding of their visitor profile by time of day and day of week to make informed decisions around their products, marketing, messaging and staffing levels. The anonymized and permission-based data is drawn from location-enabled mobile devices. We then integrate the data with demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.

1Define a geofence
geofence

Through our mobile data extract tool users simply draw a shape box around your target location.

 2Set your date and time range
set date and time

Visitors' behaviour can change over the course of day; our tool lets you zero in on different times to help you understand how that affects your organization.

3Get results
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ENVISION will allow users to map their results and generate executive reports, including drive-time area maps based on mobile visitors, visualize target groups, build executive dashboards and more.

Whether you have visitor data or not, our platform will give you insights that would not be possible otherwise. With our mobile data in ENVISION you can:

General_RoadMap
Track Customer Journey: Identify where visitors were before and after shopping at your stores.
General_Penetration
Gain Competitive Insights: Understand the visitor profile for nearby competitors and how their trade areas interact with your own.
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Improve Retail Site Selection: Pinpoint where your most frequent visitors are coming from to identify expansion opportunities and where to focus local marketing.
Behavioral_Events_LearfieldCollegiateFootball
Validate Sponsorship Opportunities: Determine if your sponsorship initiatives are aligned with your target market.
General_Shopping
Measure Loyalty: Monitor visitor cross-shopping patterns and assess the impact on your business.
General_ActiveNewHighValueCustomers
Analyze Consumer Traffic: Spot the differences between consumers who made a purchase with everyone who visited your location.
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Measure Brand Visibility: Track and profile consumers who have visited your locations or been exposed to your outdoor advertising.
General_SocialValuesMindSetPsychographics
Build Enhanced Customer Profiles: Quickly link mobile data back to smaller area data and PRIZM segments to get a clearer picture of your target market.

Additional services

Standard Reports: Clients who need ad-hoc analysis with relatively simple requirements may prefer a standard report, which can provide practical mobile data-driven insights around their location or that of a competitor.

Consulting Services: For larger, custom projects we offer consulting services to provide hands-on support to deliver the results you need. These services are ideal for large areas looking for patterns between multiple points.

Custom Reporting Tools: Organizations looking to view the data in a tailored way to inform their decision-making process can bring our mobile analytics data directly into their own custom reports to monitor on-going changes within their market areas.

Environics Analytics employs strict data security and privacy protocols to ensure all of our data are anonymized and privacy compliant. We only access consent-based mobile data which come from devices held by consumers who have agreed to share their location information.

 

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

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