Map showing Canadian smokers

Data

AutoRank™

AutoRank™ is an enhanced geo-targeting service that combines the comprehensive automotive registration data from IHS Markit™ with our premier market intelligence service to identify the neighbourhoods that present significantly better opportunities for customer acquisition by make or model. This cost- effective solution allows the automotive industry to make better use of their marketing budget by identifying areas where consumers are more likely to be in the market for a new vehicle. The database combines vehicle registration information with data on the latest vehicles in operation to determine how many of those vehicles are still at their original location. Using our proprietary scoring system, which factors in demographic and wealth information, AutoRank can identify areas that have a higher propensity to purchase specific vehicles.

With AutoRank™ you can:

  • Identify the best neighbourhoods to target for customer acquisition or retention
  • Leverage our proprietary scoring system to further refine these areas as the best targets for any make or model
  • Develop a more effective conquest or retention strategy
  • Identify regions with an abundance of vehicles of a particular make and model approaching replacement age and see how behaviours, preferences and wealth in those areas may have since their last vehicle purchase

Want to know more about AutoRank™?

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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