Map showing Canadian smokers



With organizations striving to find high-value customers with the best segmentation tools, DELTA5 provides more choices to differentiate customers for profiling and modelling applications. DELTA5 is a distinct segmentation system consisting of 150 segments at the six-digit postal code level and based on key dimensions such as age, income, education, marital status and dwelling type. While PRIZM5 identifies 68 lifestyle types, DELTA5 classifies every postal code as one of 150 segments to provide finer analysis of the lifestyles and values of Canadians.

Want to know more about Segmentation data?

We're here to help.

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and maritial status. We offer five proprietary databases built from multiple sources. 

CAN Behavioural Data showing Quick Service Restaurants


Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Environics Analytics latest news

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics blog

News ›

Catch up on the latest news from Environics Analytics

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.