IHS Markit™ is the automotive industry’s leading provider of market intelligence and data solutions. Through our partnership, Opticks Automotive Powered by IHS Markit provides users with access to three datasets—NVR (New Vehicle Registrations),
TVIO (Total Vehicles in Operation) and Retail Vehicles in Operation RVIO (Retail Vehicles in Operation)—for dissemination areas (DAs) and higher levels of geography. PRIZM5 profiles can be created by combining DA-level IHS data with PRIZM5 segments
to better understand consumers’ automotive behaviour.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built
from multiple sources, including the Census and National Household Survey. .
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