Map showing Canadian smokers


Opticks Automotive

Powered by IHS Markit™

IHS Markit™ is the automotive industry’s leading provider of market intelligence and data solutions. Through our partnership, Opticks Automotive Powered by IHS Markit provides users with access to three datasets—NVR (New Vehicle Registrations), TVIO (Total Vehicles in Operation) and Retail Vehicles in Operation RVIO (Retail Vehicles in Operation)—for dissemination areas (DAs) and higher levels of geography. PRIZM5 profiles can be created by combining DA-level IHS data with PRIZM5 segments to better understand consumers’ automotive behaviour.

Want to know more about Behavioural Data?

We're here to help.

Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Expert Opinions and Images

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics News

News ›

Catch up on the latest news from Environics Analytics.

Environics Analytics case studies

Case Studies ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.