Map showing Canadian smokers

Data

Opticks Automotive

Powered by IHS Markit™

Opticks Automotive Powered by IHS Markit™ can assess the density of automotive activity in a trade area. The database helps the auto industry optimize campaigns and measure market share. It is also used by the travel and insurance industries, as well as shopping centres, to target consumers based on their vehicle preferences. The database is developed in partnership with IHS Markit, the leading provider of automotive market intelligence. It provides users with access to three datasets—NVR (New Vehicle Registrations), TVIO (Total Vehicles in Operation) and RVIO (Retail Vehicles in Operation)—for dissemination areas and higher levels of geography and can be linked with PRIZM segments.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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