Buxton Signs Data Deal With Canadian-Based Environics Analytics

Buxton, the industry leader in customer analytics, today announced a partnership with Environics Analytics (EA), a Toronto-based company specializing in modeling, segmentation and site analysis. EA's leading market position in Canada, combined with its staff of modelers with over 30 years of experience in marketing analytics appealed to Buxton, given its desire to enhance its Canadian business.

"Partnering with EA offers Buxton a strategic advantage, giving us the opportunity to equip our clients with the tools and data they need to successfully grow and develop their services beyond the U.S., into Canada," said Charles Wetzel, president and chief operating officer of Buxton.

More retailers are reassessing their current business strategies and looking for expansion opportunities as they come out of the recession. By partnering with EA, Buxton will be able to help clients make tactical decisions and broaden their development efforts in new areas.

"We are pleased and excited that Buxton chose Environics Analytics to aid with marketing initiatives in the Canadian marketplace," said Jan Kestle, founder and president of EA. "U.S. businesses looking at expansion opportunities in Canada will benefit from this partnership that capitalizes on the strengths of two leading marketing analytics companies."

The relationship will provide Buxton's U.S.-based customers with access to EA's more than 10,000 variables on Canadian consumer demographics and behavior for use in site analysis and other applications. This information will also be available in the Canadian version of the Micromarketer desktop solution, provided by Buxton, allowing U.S. businesses to identify their core customers residing in Canada.

The alliance extends the availability of strategic location intelligence services to all types of retailers, municipalities, healthcare providers and consumer packaged goods companies seeking new business opportunities for existing products and services.