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Data

Enhance your data with our comprehensive databases for more informed decision making. Choose from 47 databases offering more than 30,000 variables that help you connect with consumers.

Map output from ENVISION5 Business Intelligence Platform

How We Help

We’ll help you develop a data-driven strategy, improve your data quality, better understand your customers and analyze your markets by turning data and analytics into insight, execution and results.


Map output from ENVISION5 Business Intelligence Platform

ENVISION

Our purpose-built, easy-to-use business intelligence software features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.

PRIZM Consumer Segmentation

Understand what consumers are buying, doing and thinking—and anticipate their behaviour in the future. PRIZM, Canada’s authoritative consumer segmentation system, will help you find underserved markets, target products and services, and craft messages that will connect you with your ideal market.

  • 68 lifestyle types based on income, urbanity and lifestage
  • 30,000+ PRIZM-coded variables
  • Francophone segments
  • Cultural diversity index
  • Powered by more than 40 data sources

 

We are Industry Focused

Since 2003, we’ve helped thousands of organizations across all sectors solve their business challenges. Our quality data, powerful analytics platforms and extensive consulting services allow you to make informed decisions that are critical to your success. Learn more about the type of work we are doing in your sector.


  • Logo for Credit Unions Atlantic Canada

    “The gap analysis provided us with clear insights into the opportunities for market  penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”  

    Darlene Turner, Manager, Brand Marketing | Atlantic Central See the Case Study
  • Logo for Simplii Financial

    "Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."

    Ali Khan, Sr. Director, Client Analytics, Strategy and Insights | Simplii Financial
  • Logo for the Steinbach Credit Union

    “Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

    Stephanie West, Marketing Generalist | Steinbach Credit Union
  • Logo for Mackenzie Health Foundation

    “By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” 

    Dwayne DiPasquale, Director of Advancement | Mackenzie Health Foundation
  • Logo for the Canadian Blood Services Healthcare Organization

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • Walmart-logo-250x129

    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • Sick Kids Foundation

    “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study
  • telus

    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study

We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Environics Analytics Geek and Canadian maple leaf

We're Ready To Help

Our team includes some of the most experienced data scientists, mathematicians, statisticians, geographers, business and marketing strategists. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

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Industry Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics News

Media Room

Get our latest company news, find opinions and insights from our thought leaders and industry experts, see our social media wall and download all the media resources you need to use our brand.

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Events

Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.