Use data analytics to execute your purpose and improve the outcomes of your fundraising campaigns for members, beneficiaries and stakeholders. From predictive modeling to donor segmentation and volunteer profiling, we help nonprofit organizations and
charities improve operations by developing a deep understanding of their members and donor base.
Drive acquisition, engage prospects and retain your donor base. Using segmentation, demographics and and behavioral data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers; identify new ways to engage diverse communities based on cultural, ethnic or linguistic origins.
Use predictive analytics along with financial, lifestyle and geographic databases to identify potential prospects, profile their net worth and estimate their capacity for giving by neighborhood. Whether asking for a major gift, year-end or annual gift, or planned gift, improve your return on fundraising efforts by finding and cultivating the optimal donor base.
Improve the effectiveness and engagement of your fundraising campaigns. Understand your donors’ media consumption habits, preferred marketing channels - such as direct mail, social media, print or mobile - and trusted media sources. Create stronger, more effective campaigns based on messaging that resonates with the values and beliefs of your audience.
“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”
“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the nonprofit sector.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Learn what matters to your donor the most and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.
Identify PRIZM® Premier and P$YCLE® segments by household net worth. The database measures assets such as savings accounts and value of a primary residence vs liabilities such as mortgages, loans, credit card balances.
Mobility analytics can enhance what you know about who attends events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobility Analytics
Fundraising is the lifeblood of nonprofit organizations. However using tactics like bulk mailings can be costly and targeting prospective donors with messages that aren’t relevant to them is ineffective. By using analytics tools such as predictive modeling, you can predict with a high degree of accuracy who is mostly likely to give. Our data can help you define the right audience, understand what is important to them, create targeted messaging and then reach that audience through their preferred channels. Better the returns on your marketing spend by personalizing your donor’s experience. See consumer insights.
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION5
We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our nonprofit practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Director of Business Development
Nonprofit Sector Practice
With over twenty years’ experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for effective strategy. In his role as Director, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine data with business analytics tools and techniques to deliver results. Sean began his career at Compusearch where he held positions in data development, research and account management. Prior to joining Environics Analytics, he held sales executive and national account manager roles at MapInfo and Pitney Bowes Software. Sean holds a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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