Helping retailers win by making evidence-based decisions.

With a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.


Generation X shopper

Identify your best customers

Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behaviour or the optimum media mix to reach your customers.

Upscale retail shopping mall

Optimize site locations

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity.

Mobile devices being used by millennial women to shop

Enhance the customer experience

Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.

  • Logo for Olsen Retail stores

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

     

    Rosalina Pugliese, Senior Manager - Marketing and Visual | Olsen Europe
  • Logo for Roots Retail stores

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

     

    Alex Jones, Vice President Real Estate | Roots Ltd.
  • “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.” 

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot

 

 

We Know Data

Enhance your transaction and customer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioural and geographic. Here is a sample of  databases developed to support the retail industry.

Map showing Segmentation data in the US

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Map showing Demographic data in the US

Claritas Pop-Facts® Advanced

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Map showing Behavioral data in the US

Behavioral - Consumer Profiles

Understand the purchasing behaviors, product consumption, media preferences. attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.

See database

US map of consumer buying power

Demand - Consumer Buying Power™

With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

How can data analytics help me build an integrated customer experience? keyboard_arrow_down

To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores their customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to discover how

How can I use data analytics to personalize my customer’s shopping experience? keyboard_arrow_down

By combining your store data with privacy-compliant third party data, you can gain deeper insights into who your customers are, their values and purchase behaviours. These personas can be used to segment your customer base and then create personalized loyalty programs, product recommendations, exclusive events and offers. See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION5, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 22,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. In addition, we also offer two location based platforms: SPOTLIGHT and iXPRESS. See platform comparison chart

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. Our retail practice leaders have the  broad strategic expertise and deep sector experience to help address your key business challenges. We can help you assess your data and develop a roadmap of analytical priorities. See our services

 

 

Meet our Retail Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Tracey Matchett

Tracey Matchett

U.S. Group Account Director

Retail Practice

A veteran marketer with over 20 years of business development and retail expertise, Tracey Matchett is Environics Analytics’ U.S. Group Account Director, Retail and Consumer Packaged Goods. In that role, she spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omni-channel marketing initiatives.

 

 

Why us?

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

See why

 

 

Retail Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

icsc-recon-2018-4

Blog Post

How Shopping Centres Can Use Data to Find the Right Marketing Strategies

Read article

Shoptalk Retail Event 2018 Blog Post

Blog Post

The Four Biggest Takeaways From Shoptalk 2018

Read article

Environics releases mobility analytics services

News

Changing the Way Organizations Look at Mobility Data.

Read release

Mobility analytics screenshot

Webinar

Making The Move To Mobility Analytics

View webinar

Map of US Consumer Demand

Webinar

Consumer Buying Power and Retail Market Power

Get details

Environics analytics event team

Events

ICSC Research Connections Conference in Las Vegas, Oct 23-25

See events