With a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer
Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behaviour or the optimum media mix to reach your customers.
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity.
Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”
“In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."
Enhance your transaction and customer data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, lifestyle, behavioural and geographic. Here is a sample of databases developed to support the retail industry.
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Understand the purchasing behaviors, product consumption, media preferences. attitudes and lifestyle of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
With Consumer Demand, create area rankings and understand current household spending habits by merchandise line item and retail store type. Analyze five year consumer expenditure trends based on growth rates and area demographic changes.
To effectively build a seamless shopping experience, retailers must first develop a deeper understanding of their customers and their journey. New tools such as mobility analytics can not only map the customer journey to your stores but can also allow you to see which other stores their customers are visiting. You can also establish a geofence to bring customers off the sidewalk into your store through offers sent to their mobile phone. Contact us to discover how
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
U.S. Group Account Director
A veteran marketer with over 20 years of business development and retail expertise, Tracey Matchett is Environics Analytics’ U.S. Group Account Director, Retail and Consumer Packaged Goods. In that role, she spearheads the application of EA’s
data-driven analytics and software to help U.S. retailers, real estate and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career
at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omni-channel marketing initiatives.
From data supplier to full-service data and analytics consultancy,
we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
How Shopping Centres Can Use Data to Find the Right Marketing Strategies
The Four Biggest Takeaways From Shoptalk 2018
Changing the Way Organizations Look at Mobility Data.
Making The Move To Mobility Analytics
Consumer Buying Power and Retail Market Power
ICSC Research Connections Conference in Las Vegas, Oct 23-25
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Wilmington, DE 19801