Demographic
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.
Financial
Understand Americans’ investment behavior and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on their saving and investment behavior. Choose from eight databases built from multiple sources.
Consumer Demand
Develop a comprehensive picture of what American consumers want and determine the best ways to serve that demand. With our improved databases, we can help retailers assess potential consumer spending on a wide-ranging basket of items and help identify where the greatest demand currently is and where it is projected to be in five years, based on a market analysis of any geographic area.
Segmentation
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Psychographic
Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications and merchandising strategies to engage your customers based on their view of the world.
Behavioral
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Location
Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.
Mobility Analytics
Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. Quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles. Mobility analytics can help you keep tabs on the competition and bring a new advantage to the site selection process.
Business
Evaluate the competitive landscape around any existing or proposed site including mapping the location of your competitors. We can help you determine the site’s retail opportunity, estimate a new store’s sales potential and identify business prospects for targeted marketing.
Geographic
Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
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Industry Insights
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