Podcast: Attracting Millennials to Your Not-for-Profit’s Cause

Not-for-profit marketers need to do their homework if they want to attract the Millennial generation to their cause – the stakes couldn’t be higher for a sector that relies on engaged volunteers and a strong donor base. This cohort is incredibly diverse, technologically advanced and can be elusive.

Leading demographic experts Michael Adams and Doug Norris discuss Millennial traits, dispel common myths about Millennials, and share strategies to help NFP organizations engage them.