Cornerstone Announces New Universe Canada™ Ethnic Prospecting File Using Environics Analytics' OriginsCanada

The Cornerstone Group of Companies announced today the launch of the Universe Canada Ethnic Prospecting File, using OriginsCanada from Environics Analytics.

Universe Canada is the most reputable and accurate database of Canadian households on the list rental market. It is updated every month and includes addresses and phone listings. Applying OriginsCanada from Environics Analytics against the first and last names of consumers on Universe Canada gives marketers unprecedented access to specific ethnic groups to which targeted messages can then be sent.

WHAT IS ORIGINSCANADA?
A breakthrough ethnic name-coding system, OriginsCanada predicts the cultural, ethnic and linguistic origins of people based on first or last name. The software tool analyzes names according to 203 separate origins types and 13 separate origins groups (such as Greek, East Indian and Southeast Asian). With OriginsCanada, marketers can better tailor messages, media and products to Canada's diverse population.

HOW THE UNIVERSE CANADA ETHNIC PROSPECTING FILE CAN BE USED
Cornerstone's Universe Canada Ethnic Prospecting File will help businesses, governments and not-for-profit organizations better communicate with individual members of Canada's diverse citizenry. For example, retailers from clothing and electronics to grocery and home improvement can target their products and services to current and potential customers of different countries of origin.

“We are excited to be working with Environics Analytics on this initiative” said Stuart Young, Vice President, Cornerstone Group of Companies. “We look forward to representing this important new File, which is bound to be in high demand from marketers.”

For more information on Cornerstone's Universe Canada™ Ethnic Prospecting File, please contact Anjali Mehrotra, Group Account Director for List Management Services, at (416) 932-9555 ext. 2382 oramehrotra@cstonecanada.com.