Fundraising: Delivering Heavenly Results

Originally published in Direct Marketing Magazine - June 2013 Edition

When your hospital’s nickname is the “Urban Angel,” you may be forgiven for reaching for the heavens when it comes to fundraising. Indeed, for St. Michael’s Hospital Foundation, which supports the Catholic hospital founded in 1892 by the Sisters of St. Joseph, every fundraising campaign is considered critical to providing care for the sick and poor of Toronto’s inner city. Over the last century, St. Michael’s has evolved into a major teaching and research hospital affiliated with the University of Toronto and offering more than 450 inpatient beds, extensive outpatient programs and a downtown Toronto trauma centre.

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