Environics Analytics Launches SiteReports.ca Providing Fast, Detailed Reports On Any Location In Canada
Environics Analytics today announced the launch of a new service that helps real estate departments and marketers analyze Canada’s markets and customers quickly and easily. Called SiteReports.ca, the online service allows users to order and receive overnight detailed reports, maps and profiles for any location in Canada using variables they specify. The new service enables marketers to analyze areas using data on demographic trends, spending profiles, market potential, lifestyle profiles, drive time analysis, competitive presence and other key analytics.
Powered by comprehensive data and sophisticated software behind an easy-to-use interface, SiteReports.ca provides executive-friendly reports without requiring upfront fees or a long-term subscription. A user simply identifies an address, defines an area—with rings, drive time boundaries or postal or census areas—and then selects from among 25 pre-formatted reports, maps and profiles. Environics Analytics delivers the analysis by email the next day and charges a pay-as-you-go fee.
“We wanted to offer a fast and easy way to provide accurate and reliable market and customer insights,” says Jan Kestle, president of Environics Analytics. “SiteReports.ca lets users analyze markets, select site locations for expansion and target customers. It’s perfect for retailers, restaurateurs, realtors and anyone who needs the latest data to guide their business or marketing strategy.”
The release of SiteReports.ca comes at a time when the economy is undergoing significant change, creating many potential opportunities for growth. SiteReports.ca offers a wide range of resources to help businesses conduct market analyses, identify underserved neighbourhoods, enhance product and service offerings and anticipate trends in the marketplace.
In creating the service, developers at Environics Analytics selected the data, reports and map options that typically play key roles in timely, informed decision-making. Among the offerings:
- Executive Trade Area Report
- PRIZM C2 Trade Area Profile Bar Chart
- Demographic Trends Report
- Demographic Estimates and Projections Summary
- Household Expenditure Potential Map
- Household Spending Report
- Businesses By Type Map
“We believe that SiteReports.ca will serve a great need for analyzing markets and customers quickly, easily and effectively,” says Kestle. “We want to give our clients exactly the tools and information they need, when and how they need it, within a convenient pricing structure. The ability to access these kinds of sophisticated reports online in a timely fashion is a boon to any marketer who wants to succeed in today’s economy.”