Toronto, October 19, 2017 — Environics Analytics, one of North America’s leading data and analytics companies, announced a partnership agreement today to provide SiteZeus®, a pioneer in location intelligence technology, with a wide range of data. The deal brings together best-in-class data with an innovative, artificial intelligence-based platform to provide advanced market planning capabilities for restaurants, retailers and convenience stores, as well as other industries operating in the commercial real estate sector.
Through the partnership, Environics Analytics will provide SiteZeus with authoritative demographic data for its base subscriptions, allowing brands, brokers and developers to evaluate their markets and trade areas with the most up-to-date information available. Users will be able to visualize their ideal customers across the United States, as well as understand which blend of demographics drives higher revenues. This addition to The Olympus Data Exchange, SiteZeus’ proprietary data stack, will also offer add-on packages, including data developed by Environics Analytics and its industry-leading partners Claritas and Infogroup, that cover consumer spending, businesses, retail potential and PRIZM Premier segmentation.
SiteZeus, which pioneered the use of artificial intelligence and machine learning in its cloud-based mapping solution, offers users services such as site selection, sales forecasting, competitive analysis, network optimization and predictive modeling. Environics Analytics has extensive experience providing thousands of organizations with high-quality data and analytics services—from customer profiling and segmentation to network optimization, market potential analysis and analytics-based consulting.
“Today’s businesses recognize the importance of quality data to inform their decisions and achieve the results they want,” says Jan Kestle, president and CEO of Environics Analytics. “We’ve built a reputation for rigorous methodology and quality in developing our databases. So we’re pleased to make our consumer and business data more available to the restaurant, retail and real estate industries through SiteZeus’ innovative platform. Users will benefit from the new data to make even better location-based decisions.”
"We are excited to announce Environics Analytics as one of our core data partners,” says Keenan Baldwin, Co-Founder and Co-CEO of SiteZeus. “Data is the foundation of any location intelligence tool. This partnership allows SiteZeus to continue to focus on delivering a best-in-class location intelligence platform in conjunction with world-class data partners. Ultimately, this provides both SiteZeus and Environics Analytics’ customers expanded data, tools and resources to leverage across multiple verticals.”
The agreement with SiteZeus is the latest in a series of initiatives at Environics Analytics to expand its offerings of data, analytical, marketing and consulting services in the U.S. It joins a list of distinguished data providers that are partnering with SiteZeus, including Google, INRIX, UberMedia, Restaurant Trends, CAP Locations and Black Box Intelligence.
SiteZeus is the leading SaaS cloud-based location intelligence technology platform available, building higher intelligence around location based decisions by pioneering the use of firsthand machine learning and artificial intelligence. Combining your expertise, the power of big data, and a data agnostic database architecture, with a truly unique and interactive user experience, SiteZeus allows individuals and organizations to mitigate risk, discover efficiencies, and interpret actionable insight from technology that analyzes more data points than humanly possible. For more information, visit www.sitezeus.com.
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling approaches to solve business challenges. Its team of 200 marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey. EA is the exclusive distributor of Claritas site location data and services. To learn more, please visit environicsanalytics.com.